[col type=”1″ class=”box box_border box_yellow”][title type=”h3″ class=””]What is BIG DATA?[/title]
For decades, businesses/Organizations have had using structure data which get generated by traditional data sources i.e. databases, flat files. But with the rise of social media, data sources are arriving so fast and it generates big amount of unstructured data. This unstructured data is in form of product reviews, comments, blogs and videos. Processing and analyzing this Big Data using traditional database is highly impossible.[/col]
[title type=”h3″ class=””]Need for BIG DATA![/title]
Until now businesses are using transactional databases for their analytics applications. That means data has been store in structure predefine tables. Despite of maintaining separate databases for transactional applications and analytics applications complex queries can still take hours or even days to run in a traditional data warehouse. And rise of social media has resulted into data volumes growth. Data comes from social media is unstructured data, it is highly impossible to store that data in to traditional database and analyze it.
Rise of social media in business have given new significance to the marketing. Nearly everyone uses some type of social media. Many businesses incorrectly assume that social media marketing will only reach a younger demographic. Social media is bringing information to many more people than that.
Data sources are arriving so fast that resulted it into growth of volume, variety, velocity, and virtualization of data. Organizations are turning to Big Data analytics solutions to harness this data to create new business value. It requires a powerful solution that can quickly transform raw data into a usable product, giving business leaders insight into the company and its customers.
[title type=”h3″ class=””]Voyage Big Data Services![/title]
Voyage provides innovative and value driven big data solutions that help companies store, process and analyze large amounts of structured and unstructured data. We determine the big data technology solution that best benefits the unique needs of the business. Our senior consultants provide the expertise needed to determine where to focus to get the most value from big data so all your data—structured and unstructured, operational and historical—can be analyzed in real-time or near-real-time to provide a 360-degree view of your customers, markets, inventory, operations, and financials.